News Corp.-funded Beyond Oblivion says it will be testing its new on-demand music service in October. Beyond’s twist: end users won’t see a price for the service as it will be buried within the cost of the hardware. That was the model for Nokia’s late lamented Comes With Music service, that also tethered music listening to the device for the life of the hardware. Consumers will often pay for convenience, but I’m not sure the reverse is true: “free” (hidden price) but with minimal cross-device transferring. Meanwhile, Sony Ericsson is showing a new Walkman-branded phone that is integrated with Sony’s music service as well as offering “deep integration” with Facebook. Digital music services are getting more social, and though they’re not enough to save the industry, artists and labels need to tap into as many revenue streams as possible.