Today in Cleantech

Today’s announcement of a collaboration between Toyota and Ford began with a chance encounter between the two companies CEOs at an airport in April. Four months later, the companies will work together on development of a new hybrid system for SUVs and pickup trucks. It’s been difficult to sell a rear wheel drive, hybrid light truck but both companies recognize that Americans aren’t giving up their pick up trucks anytime soon. This is a huge market that could be a shaken up with a blockbuster, fuel efficient SUV or pickup. The collaboration also includes some joint work on telematics and wireless communication in the vehicle, an area where Ford has received acclaim and Toyota is lagging.

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Adam Lesser

Cleantech Curator Gigaom Research

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