Today in Connected Consumer

From the explosion in HTML5 sites for the iPad to release of a new HTML5 site for the BBC targeted at the PS3, there is no doubt there’s an explosion in interest in moving away from custom-built apps targeted at specific platforms. No doubt onerous store taxes are part of this, but also companies (and their developers) are realizing that there are too many platforms to develop for, and in a multiscreen world, HTML5 is likely the answer to platform fatigue and multi-screen distribution,

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Wolf

Michael Wolf

Chief Analyst NextMarket Insights

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