Today in Mobile
The carrier-led mobile payment initiative Isis scored a big win today, announcing new deals with Visa, MasterCard and American Express alongside its existing partnership with Discover. The newfound collaboration contrasts markedly with Isis’s initial strategy, which was to deploy a platform that would compete with existing credit and debit programs and force most consumers to create entirely new accounts. I think most consumers would have balked at that requirement, but tying a mobile component into existing accounts should help boost uptake considerably.
