Today in Mobile

The European digital music service Spotify finally launched today in the U.S., and reviewers seem pretty impressed. But while Spotify has a mobile client for smarthpones — as do its major competitors — I’m still skeptical about the market for on-the-go music. Don’t get me wrong: demand for mobile music is as strong as ever. But as my colleague Kevin C. Tofel recently documented, listening to decent-sounding music over cellular networks eats into data plans pretty quickly, which is a huge problem in the era of capped data plans. And while Wi-Fi connectivity is becoming ubiquitous, it’s the cellular support that makes such services truly mobile. Pandora has proven that people want on-the-go music, but I don’t think many will be willing to pay heft data charges in addition to those subscription fees.

Relevant Analyst
Colin Gibbs

Colin Gibbs

Founder and Principal Peak Mobile Insights

Do you want to speak with Colin Gibbs about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment
Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098