Today in Social

CNBC says the SEC is taking a harder look at Groupon’s books, but that’s probably not delaying the social commerce giant’s IPO, which looks to be in the early fall. Groupon was trying to get investors to look at a non-standard way of counting its business – including ignoring marketing expenses that Groupon said would eventually fade but are currently huge. Meanwhile, the company showed in public documents that it spent $10 million to acquire a startup with CRM tools for merchants. Groupon is proving the might of its salesforce, but it faces recurring criticism of its effectiveness at crafting programs or mining data for its merchants.

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David Card

VP Research Gigaom Research

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