Today in Mobile

The daily deal bandwagon got more crowded today as T-Mobile USA released More for Me, an Android app that serves up offers from Living Social and other digital coupon distributors. I like T-Mo’s strategy of serving as a conduit to other offerings rather than trying to “own the customer” with its own service, because the digital deal space isn’t a winner-take-all industry. Groupon, Facebook and dozens of others are quickly moving into mobile, and we’re likely to see several players thrive. With More for Me, T-Mobile seems well-positioned to take advantage.

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Colin Gibbs

Colin Gibbs

Founder and Principal Peak Mobile Insights

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