Today in Social

I’ll risk being accused of kissing up to my boss. The best thing I’ve read today is Michael Wolf’s piece on Facebook’s entertainment strategy. I think Games is at least as big an opportunity for Facebook as Music. Facebook will never get a 30% share of digital singles (the economics don’t work) and will have a hard time getting that off of subscription services. Its best bet might be in helping monetize music with advertising – the industry doesn’t spend much, but youth marketers will. That works for Games sponsorships, too, though that may be a market for the games studios themselves. Facebook could translate authentication into a viewing portal for TV and movies, but isn’t its potential role in programming guides more intriguing? Some other ways to integrate social media with traditional entertainment.

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David Card

VP Research Gigaom Research

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