Today in Mobile
The carrier Orange UK is making headlines this morning with a new service that will allow subscribers to use their phones to pay for goods and services at 50,000 retail locations. I’m pretty skeptical of most mobile wallet initiatives, but as my colleague Kevin C. Tofel points out, this one is pretty compelling. Each participant will get roughly $16 on their account to get them started, and all purchases in the first three months will accrue a 10 percent cash-back reward. The system will need to find new ways to get consumers to continue using the service, but at least this system gives them a reason to start.
