Today in Social

Lots of social commerce news today. Facebook is trying out Deals in five cities, and it will do most of their promotion in users’ news feeds. It’s getting deals from a number of third parties, and letting users pay for them with Credits as well as credit cards. Though Credits is an ambitious platform for Facebook, I suspect most users won’t have enough value in their accounts to buy the group outings and events that Facebook is focusing on. ChoozOn launches itself today. Formed by a trio of ex-Yahoo data guys, ChoozOn aims to blend third-party deals with loyalty programs. ChoozOn execs told me they don’t have connections with big brands yet, just their affiliate programs. And while ChoozOn neatly collects a number of social commerce elements, it’s oddly not much of a data-oriented business yet – not till it scales. In other local social commerce news, Bizzy’s going after the Whrrl customers that Groupon’s acquisition may leave behind, and Google made a talent acquisition that could lead to more services for local merchants.

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David Card

VP Research Gigaom Research

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