Today in Social

It’s Super Bowl week, so marketers are promoting their social-media enhanced TV ads in droves. Possibly half the ads will be social this year. Many of the stories point out that digital media can extend the life of these $3 million spots, and engage via smartphone. Some of the pundits quoted focus too much on youth audiences. Twitter isn’t mainstream – hashtags, Audi? really? – but Facebook is. At least Visa’s Twitter campaign is deeply integrated. Pepsi skipped the Super Bowl a year ago, in order to focus on truly “social” social marketing: cause-related contests. It turns out Pepsi got too many professionals competing, so has adjusted its campaign. And it’s back on the Big Game this year.

Relevant Analyst
P1040724

David Card

VP Research Gigaom Research

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