Today in Social

Social gaming powerhouse Zynga acquired Flock, which makes a “social browser.” The move feels a lot more like an acquisition of talent than of product. Some call Zynga a platform wannabe, and it’s true the company builds core social gaming services – and it’s been hiring talent from Myspace – but the services are for advertisers rather than for other games studios. I haven’t heard it talk about APIs for two or three years. And browsers have lost a lot of platform muscle anyway. Zynga nearly broke up with Facebook over payment systems and distribution techniques, but seems to have made peace. I don’t expect Zynga to make a big play as a distributor of third-party content or of its own social graph. Do you?

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David Card

VP Research Gigaom Research

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