http://research.gigaom.com/2011/01/deafening-buzz-about-hyperlocal-mobile-ads/ Thu, 05 Mar 2015 18:27:33 +0000 hourly 1 http://wordpress.org/?v=4.1 http://research.gigaom.com/2011/01/deafening-buzz-about-hyperlocal-mobile-ads/#comment-1211 Tue, 01 Feb 2011 06:25:41 +0000 http://pro.gigaom.com/?p=57388#comment-1211 I completely agree, Vishal. For the most part, the technology is here for hyperlocal mobile advertising (although more pinpoint GPS technologies could help). Once again, the biggest challenge is in building viable business models that work for all players in the value chain — including consumers.

]]> http://research.gigaom.com/2011/01/deafening-buzz-about-hyperlocal-mobile-ads/#comment-1210 Mon, 31 Jan 2011 18:05:40 +0000 http://pro.gigaom.com/?p=57388#comment-1210 Local Mobile Advertising will work if correct Business Models are offered. Simple Check in or Game Mechanics cannot be enough to make Hyper Local Advertising a mass market phenomenon. These products need to actually improve the user experience dramatically in localized commerce / search to make a big dent in the local marketing arena.

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