Today in Mobile
The Wall Street Journal drew the attention of the mobile marketing world this morning with this piece documenting Apple’s struggled to get its iAd business off the ground. Apple’s insistence on controlling the creative process of mobile advertising campaigns is slowing things, and it appears at least one company has dropped its support for iAd entirely. Apple is still likely to become a huge player in mobile advertising, of course, but for now it seems certain that iAd won’t meet Steve Jobs’ high expectations — at least not this year.
