I was happy to read about the API-based public-media content platform this morning, not only because I think it could mean great things for the future of journalism, but also because I think it can serve as a grand vision for cloud providers. I think it will become clear (if it hasn’t already) that certain providers excel in certain areas, and for certain tasks. Why not accept this realization, get working on interoperability and let customers build their own best-of-breed stacks for their applications? Existing revenue streams and customer relationships will remain in place, especially for customers happy with their providers, so this could just become an additional source of income.