With Facebook and other social networks attracting greater scrutiny over their privacy practices and lapses this may seem like an odd time to be launching new social platforms designed for sharing sensitive information like credit card and bank account numbers. But that hasn’t stopped startups like Blippy and Swipely from attracting funding. Nor is it stopping Square from rolling out its credit/debit card swiping app for the iPhone and Android. It would be very interesting to know just how people weigh the immediate, tangible benefits provided by services like Swipely against the less-tangible but potentially more profound privacy risks. Any sociologist or psychologists out there?