Today in Mobile

Alcatel-Lucent this morning joined the increasingly crowded mobile advertising space with a new platform designed to enable carriers to deliver ads to subscribers willing to receive the come-ons. Carriers have struggled to generate advertising dollars from the day mobile ads were born, but they’ve lost ground to third-party ad networks as users (particularly on smartphones) increasingly eschew carrier decks in favor of the unfiltered mobile web. But network operators still have an ace up their sleeves in the form of demographic and network information that only they can leverage. If Alcatel-Lucent can use that data to help deliver better-targeted ads, advertisers will come running.

Relevant Analyst
Colin Gibbs

Colin Gibbs

Mobile Curator Gigaom Network

Do you want to speak with Colin Gibbs about this topic?

Learn More
You must be logged in to post a comment.
No Comments Subscribers to comment
Explore Related Topics

Latest Research

Latest Webinars

Want to conduct your own Webinar?
Learn More

Learn about our services or Contact us: Email / 800-906-8098