Today in Connected Consumer

Apple has never said what it intended to do with Lala, the streaming music rental service it bought late last year. But the announcement today that Lala is no longer accepting new users and will shut down altogether on May 31 is fueling speculation that some sort of web-based version of iTunes will be announced shortly. Back in January, however, the CEO of, Michael Robertson, wrote a very interesting story suggesting that Lala would become more than simply a streamed version of iTunes but would form the foundation of a far-reaching cloud-based media strategy by Apple. Now that the media-centric iPad is a reality, Robertson’s piece is looking more prescient than ever.

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Paul Sweeting

Principal Concurrent Media Strategies

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