Today in Connected Consumer
Sony just doesn’t get pricing, as evidenced by the $250 price tag for the PSP Go. The problem with the Go’s price is its for a device built on top of on a 5 year old platform in the PSP, and by taking away the UMD, it becomes a hard sell for (and to) retailers. Comparing Sony’s pricing strategy to Apple, you have one company (Sony) who jacks prices up on a new SKU (while only adding incremental features), while another (Apple) drops pricing on products to drive demand while also adding new features.
