Today in Connected Consumer

I enjoyed reading this Long View by NewTeeVee’s Liz Gannes on Xbox’s 1 vs. 100 live game/trivia hybrid. Liz’s case study shows how impressive the effort was for Microsoft, with over 3 million downloads during the 13 week season and one session where 114 thousand simultaneous players showed up. No doubt, what Microsoft did with 1 vs. 100 was to give us a peek at what the future of entertainment could look like, mixing elements of video game with live entertainment and the group aspects you get on a platform like Live. Overall, the effort was surprisingly successful and forward looking, and is an example of why I think Microsoft has taken the innovation crown over the past year from Nintendo.

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Wolf

Michael Wolf

Chief Analyst NextMarket Insights

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