Relevant analyst in Social Media
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  1. Lots of great points in this article. I think one missed is the self-selecting nature of the responses. If I really hate an ad, I’ll indicate so. If I really liked it, I may or may not.

    But if it’s just a “good-enough” advertisement (or one I ignore like any other) how does the advertiser get any feedback? It’s most likely these ‘votes’ will only catch the extreme opinions.

    …as long as advertisers understand that, I suppose some data is better than no data.

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