Anyone following Cisco closely over the past 10 years knows it does a lot of things well. From its ability to acquire new companies and enter new markets to its consistent position as a No. 1 or 2 player in nearly every market in which it plays, the company has put together a recipe for success that many of us would like to emulate.

And while most companies don’t have the financial resources the networking giant has, there is one element of Cisco’s success that companies of all sizes should try to learn from: its consistent track record of playing to its strengths. Cisco never enters a market where it doesn’t leverage its existing assets, strengthen its existing product offerings and get a new growth market in which to participate.

We at GigaOM have taken a page from this playbook with our new GigaOM Pro offering, which plays to our core strengths: The GigaOM Network is known for smart news and analysis, with a strong in-house editorial team led by Om Malik and a large and dedicated community of influential readers that interact with us on our sites everyday. We’re taking that same approach and applying it to the research business. GigaOM Pro delivers high-quality analysis, editorial content, and a community of experts from across the technology spectrum.

However, we’re smart enough to know there are already a lot of very good market research and advisory services firms out there giving customized and well-needed guidance to their clients. In creating a new service, we knew building an in-house team of consultants or analysts would not leverage our core strengths nor fill a need in the market. Our research partner approach — which we call the GigaOM Analyst Network — allows us tap into the knowledge and expertise of the many great firms out there to bring a new type of service to the individual subscriber.

Please join us here at GigaOM Pro and see what we have to offer.