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	<title>Comments on: Will Consumers Win With The Smart Grid?</title>
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		<title>By: Josie Garthwaite</title>
		<link>http://research.gigaom.com/2009/04/will-consumers-win-with-the-smart-grid/#comment-46</link>
		<dc:creator><![CDATA[Josie Garthwaite]]></dc:creator>
		<pubDate>Fri, 15 May 2009 00:38:56 +0000</pubDate>
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		<description><![CDATA[^^^The &quot;naysayers&quot; are probably right that smart meters offer little instant gratification for consumers -- the benefits are for the long term.^^^ At least one utility (NStar) has worked around this challenge with a pilot project, convincing consumers to adopt smart meters and hand over control of their thermostats by offering other goodies (e.g. solar panels) that are more exciting for the typical customer. It&#039;s a trade off. Other utilities will surely find other innovative ways to strike this kind of balance. Heard of any good ones?]]></description>
		<content:encoded><![CDATA[<p>^^^The &#8220;naysayers&#8221; are probably right that smart meters offer little instant gratification for consumers &#8212; the benefits are for the long term.^^^ At least one utility (NStar) has worked around this challenge with a pilot project, convincing consumers to adopt smart meters and hand over control of their thermostats by offering other goodies (e.g. solar panels) that are more exciting for the typical customer. It&#8217;s a trade off. Other utilities will surely find other innovative ways to strike this kind of balance. Heard of any good ones?</p>
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